Our New Look
A brand represents a company's personality, so to speak. It represents who you are, who you want to be and what you stand for as a business. I think the most important thing that we've learned during our short time as small business owners is that you can't do it all; you can do anything, BUT you can't do everything... and that's okay. We started off the branding process thinking, "this will be fun!" and quickly realized that it really takes some soul searching and digging to define who we are and what we stand for. We were lucky enough to work with an amazing designer (Jess Kasteler) who patiently put up with our numerous revisions and changes and guided us through this journey of re-branding.
After months of back and forth we could not be more proud of the end result. We have a beautiful logo, a color palette that is feminine, yet sophisticated and fonts that are both simple and clean. We have a brand that perfectly represent our little business. Eeeek! But even beyond that, we now have a true understanding of who we want to be moving forward. As I scroll back on the chain of over 100 emails between, Justyna, myself and Jess Kasteler one email stands out: "Jess, you NAILED IT!!" I'll be the first to admit that it took A LOT of compromise to combine Justyna's eclectic style with my more refined taste, but we pulled it off and finally have a brand that we are both happy with. So with that said, we present the new and improved look of Take A Seat Events: